We’ve got something called ‘virtuous cycle’. It’s this notion that one thing changes another thing that changes a third thing that changes the fourth thing that changes the first thing. Better TV gives you smarter viewers; smarter viewers allow for better writing; better writing brings in better showrunners; better showrunners make new TV and the cycle keeps repeating; and TV goes from not very good to better and better and better. I worked at a company called West Coast Video, Very much similar to Blockbuster. I spent most of my career working in home video, in the video stores, and the distribution of video. I came to meet reed Hastings in 1999, and he had an idea of how he would revolutionize distribution. I didn’t know very much about the Internet, and Reed didn’t know that much about the way movies and television get distributed, so we were a good pair. Technology companies and entertainment companies in the US have not historically worked very well together. Tech companies have not done well with creating entertainment, and entertainment companies have done very poorly creating technology. We’ve managed to do both by running them almost separately, but with equal footing in terms of importance to the company. We offer such a wide variety of programming: not only the best Hollywood movies and television series and our own original content, but the best foreign films and independent movies and documentaries from all around the world. And the conversation that we’ve had with producers sometimes is don’t think just about actors in the United States, think about actors from all over the world for the productions you are doing. So I think that’s helped our storytellers feel confident in creating really diverse programming. The beauty of having someone like Netflix to work with. I think it was not afraid to break boundaries, challenge the status quo, and present the world as it really is, rather than this sort of fiction that we’ve been living in for so long. And that’s exciting because I think what that does is: one, invite new stories, and two, invite more people in as well. It was undefined, streaming television at the time… So they could create the world they wanted to live in. And thankfully, they chose a world that was inclusive rather than exclusive. Well, the most attractive thing about Netflix is that it is a global format, so you are able to reach so many different countries. I mean it’s in 190 countries. So the big draw for me was being able to have a show that people can watch all around the world, because my curiosity brings me all around the world. And I want to be able to do shows in different parts of the world and show my viewers places they may never get to go. Netflix was really the only choice for me. When I think of books, they’re not supported by ads. We’re more like books; we’re the quality, long-form. You can watch when you want, You can watch and read where you want, So mostly we’re turning TV into one of the oldest forms of a book and a magazine, to give you control. In the future, we think it’ll be very similar. You’re on your phone or TV, you’ll have better and better pic quality, you’ll have more content, but you’ll be in control, like you are with Netflix today.