This is how you change things one video at a time. Two months ago I made a video about negative effects of excessive advertising and photoshopping in beauty magazines. It went viral and was watched more than 16 million times by people around the planet and if you haven’t seen it yet the link is in the description below. A few days ago I was given this – this is the cover of Cosmopolitan UK two months after my video went viral. This is the first time in the history of Cosmopolitan UK where a plus size model is being featured on the cover of the magazine. And I think it is the first time because I went back 10 years and checked every single cover, there wasn’t anything like it, maybe Rebel Wilson but that’s a different category. Now, it could be a coincidence. But I don’t think it is because three weeks after my video went viral I was sent a screenshot of a message written by a key decision maker at Cosmopolitan who was defending the quality of the content of the magazine after watching my video. I am not going to tell you the name of the person, I am not really targeting Cosmopolitan, it just happened to be there and it could have been any magazine. The video made rounds in the fashion world and I know it was talked about because I had hundreds and thousands of messages and comments from writers, editors, photographers – pretty much the people who make up the fashion industry. And then there was this message so I think the chances are pretty big that Cosmo had to react. But even if it was not my video, this move on Cosmopolitan’s side is a great example of how a half-century-old magazine still has to listen to what women say. If I understand this 2012 chart correctly the magazine has a two million readership and a circulation of about 400 000 here in the UK. Nevertheless! 16 million views vs 2 million readers – I think you need to make some pretty drastic changes in the way you portray women if you want to stay in business. And the video is still being viewed – only yesterday it had a total of 30 000 views both on facebook and youtube. 30 000 views a day is a lot! Why am I telling you this. You have the power to change things around you. If anyone tells you you don’t – you do. I made my video using a 10 year old camera and a shoelace. And according to facebook the video reached 44 million people. It made people realize how women are being portrayed in fashion and beauty magazines. And I am not even a woman! What do I know about women issues? You can change things by speaking up about things that are wrong. Even if my video was not the precursor to Ashley being shown on the cover of Cosmo it is a part of a new wave of social media disapproval to what fashion industry really does to women around the globe. And it is not a new problem – here is an edition of Cosmo issued few months before my birth 36 years ago and it is the same story. Sex, you’re not good enough, blah blah. Now my video was only supposed to be an eye-opener about what the fashion industry does to women but what I found out was shocking. And I know that I overuse the word ‘shocking’ but in this case it’s absolutely horrifying how abusive the fashion world actually is to women. The video has something like 160 000 comments, I read maybe a couple of thousand of them, it’s just physically not possible to go through more. But reading them is like opening Pandora’s box. If you want to find out what the fashion industry does to women and what I found out, let me know in the comment section and I will make another video about this. It will be a long one. For now just remember this – you might think your small voice can’t be heard – that is not true. You can reach millions and initiate change in the world. It is all about telling the truth and addressing important issues. Go for it. Also these magazines exist only because they have readers. They will have to change their content if the readers tell them to. They can get away with only that much abuse before people stop buying the magazine. They have to be flexible and they have to adjust. And they have to listen to your voice. You can help millions of women by simply speaking up and expressing your frustration. Say something and connect with others – they will have to listen to you.